Modern Commerce Built on Experience
Designed for Today's Marketplace
About Us
Huffman Holdings is a family-owned commerce and investment company built on decades of combined experience across CPG, retail sales, commercial leadership, marketing, and business development.
Through HH Retail, we apply 45+ years of experience to building a disciplined and scalable e-commerce business focused on Amazon and other leading marketplaces. We partner with brands, manufacturers, and distributors to bring products to consumers while supporting long-term, sustainable growth.
Our team’s experience across both the brand and retail sides of the industry gives us a strong understanding of assortment, pricing, inventory, demand planning, customer development, and marketplace execution.
Our goal is simple: build HH Retail into a trusted retail partner known for strong execution, responsible brand representation, and long-term relationships—not just transactional reselling.
Who We Are
MARK HUFFMAN
Owner
30+ years of CPG and retail leadership experience, with deep expertise in building sustainable customer partnerships. Mark's career spans strategic relationships with major retailers including Amazon, Walmart, Target, and leading value-channel customers, driving growth through strong commercial strategy and execution.
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JOSH HUFFMAN
Owner
15+ years of CPG and retail sales leadership experience, with a track record of driving growth across major retailers including Walmart and Target. Josh's experience spans mass, club, value, wholesale, and grocery channels, with deep expertise in customer strategy, commercial execution, and building high-performing retail partnerships.
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